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Polestar Showcases Its First Ever Car 'Polestar 1' As Independent Automaker

Polestar Showcases Its First Ever Car 'Polestar 1' As Independent Automaker

The Polestar 1's rear-axle battery combined with its main battery pack in the transmission tunnel give the coupe a pure electric range of 93 miles, while weight distribution remains ideal at 48-52 percent front-to-rear.

"Polestar also recognises that its customers can't always plan their future motoring requirements".

"Polestar 1 is the first vehicle to carry the Polestar on the bonnet", Thomas Ingenlath, CEO of Polestar, said in a statement. The result? Weight savings of 506 lb versus conventional materials, a 45-percent increase in torsional rigidity, and a lower center of gravity.

"Our vision is that the Polestar subscription model and services that we will offer will define the Polestar brand as much as our cars will".

Polestar will also have its own new purpose-built production facility in China.

Despite using the same platform as the 90-series cars, Polestar officials said the new vehicle shares only half of its parts with the Volvo models.

Volvo unveiled its first offering from its Polestar high performance division, the Polestar 1. It is the first Ohlins system that can be adjusted by a driver from within the auto. All shock absorbers are equipped with electronic valves that can react in just two milliseconds to offer the best set up depending on the driver's inputs and the road conditions.

The Polestar 1 bears a clear resemblance to products wearing the parent Volvo badge, and it makes use of the Scalable Platform Architecture, or SPA, used as the foundation of products like the Volvo XC90 sport-utility vehicle and S90 sedan. The stopping power for its 600 horses is provided by six-piston brake calipers made by Akebono, the same company that makes brakes for McLaren. Polestar 3 is in the finishing stages of design, and is now without a production date.

So what about the two Polestars to come?

That auto will go into production in 2019.

Volvo's all-electric spinoff, Polestar, is making it a point to be the Swede's first entry into the electric future where batteries are king. What does that mean? Instead, customers will order their cars online and purchase zero-deposit all-inclusive subscriptions lasting two or three years, the company said.

According to Polestar's chief operating officer, Jonathan Goodman, the vehicle will likely cost around 130,000 Euro but it will be sold nearly primarily on a subscription model, which sees users pay a monthly fee that is totally inclusive of their costs including insurance, servicing and all other aspects of the ownership experience. It is possible the Polestar 2 will be a competitor to the upcoming Tesla Model Y SUV, which is due out by 2019.

Customers can order and customize their vehicle online, with a limited amount of standalone physical stores arriving as well. From end to end, the entire Polestar process is digital-or at least it can be. For this reason, Polestar on-demand services are available.

You probably have a mobile phone contract for two years, and pay a monthly fee, but how would you feel about doing that for your vehicle? The cars and their marriage of earth-friendliness and performance are attractive, but it's the business model that will make or break Polestar. China is the world's biggest market for electrics and hybrids.

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