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Xiaomi announces new Redmi Y series in India starting at Rs 6999

Xiaomi announces new Redmi Y series in India starting at Rs 6999

The Y1 lite is priced at Rs 6999 for the 2GB + 16GB variant.

Besides this, the Redmi Y1 is powered by a Snapdragon 435 processor. The 3GB +32GB version's price s around $140 while the 4GB +64GB variant will cost $170.

The phone has a brushed aluminium unibody construction with an impressive 5.5-inch HD IPS display with 2.5D curved glass and Gorilla Glass protection. On the software front, this Android 7.0 based device runs MIUI 9 software. The Xiaomi Redmi Y1 features a 16 MP front-facing selfie camera with a dedicated flash unit. It comes in Gold and Dark Grey colors. The rest of the specifications, including the cameras, are the same. But the fact of the matter is that there is an increasing demand for great front-facing cameras to fuel our narcissism in the selfies and Xiaomi is doing this because it needs to. The Xiaomi Redmi Y1 features a 16MP sensor on the front, with a flashlight.

Coming to Redmi Y1 Lite, its a trimmed version of Redmi Y1.

I would say, why not?

The inclusion of a new chipset and the aggressive pricing surely means that Xiaomi plans to hold on to the sub-Rs 10000 price segment in the Indian market making it even more hard for newcomers like Kult to penetrate the segment.

Xiaomi has added all the connectivity options that you may need.

The company also announced Katrina Kaif as the new brand ambassador. So, these prices are similar to that of the already existing Xiaomi Redmi 4. Many are saying that this was not required but why not? The device will also be available across Redmi Stores. I think Xiaomi should not shift its focus and do what they do best, making quality products at a competitive price point.

Today, Xiaomi unveiled a new series of smartphones dedicated to selfie lovers. Basically, these phones are available in China as Redmi Note 5A, but rebranded for Indians as Redmi Y series. Well, it's been a trend to indulge known faces from Bollywood to promote selfie phone. Now brands like Oppo and Vivo have managed to capture offline sales with their camera centric smartphones. Still, we can not ignore the fact that the Y1 still justifies it's price unlike phones from aforementioned brands. Xiaomi has over a period of three years, managed to get a firm grip on the Indian smartphone market, especially in the budget segment. Much like the Redmi Y1, the Redmi Y1 Lite is made out of metal, though unlike its sibling, this handset does not sport a fingerprint scanner, at all.

Both variants run MIUI 9-skinned Android 7.1 Nougat out the box, going on sale exclusively through Amazon.in on November 8. Later, the device will also be sold through Reliance Digital and Mi Preferred Partner stores.

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