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YouTube is cutting access to Amazon FireTV on January 1

The news affects the Echo Show personal assistant (the Alexa model with a screen) which will be silenced immediately, with Amazon Fire TV dongles and boxes losing access by the end of the year. Like Google, the Amazon statement ended with "hope" for a resolution soon.

Google and Amazon have been in discussions for a long time to try and have a more mutually beneficial relationship, but it sounds like it hasn't been going well. Amazon doesn't carry Chromecast devices or Google Home on its e-tailing service, nor does it support Chromecast for its Prime Video service. Amazon then stopped selling Google Chromecast streaming devices and smart home products produced by Nest, a company owned by YouTube parent Google.

Explaining the measure, Google said in a statement: "We've been trying to reach agreement with Amazon to give consumers access to each other's products and services". In September 2017, after the first Amazon Echo Show / YouTube spat, Amazon ceased sales of Nest smart thermostat and associated devices, and it is notable that Amazon has never sold any Google Home hardware. "We hope to be able to reach an agreement and resolve these issues soon".

The version Amazon presented had lacked next video recommendations, subscriptions and other features - but these were restored in November, when Amazon made the device present a more normal view of YouTube.

Amazon's voice-controlled gadgets have outsold Google's so far, according to a study by research firm eMarketer from earlier this year.

While YouTube is no stranger to removing its services - in 2o12 it removed itself as one of the iPhone's pre-installed apps, claiming it wanted to "take back control of its app" - in this case it's a reaction to Amazon exercising its dominance of the online retail sector.

Google confirmed today that it's yanking YouTube from both the Echo Show and the Fire TV.

Although Amazon markets its devices as having Fire OS, it is, in reality, a customized version of Android, meaning that the incompatibilities are purely artificial. And Amazon's refusal to even allow third-parties to sell certain Google products via its site makes it harder to find them at their lowest price.

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