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Facebook knows you're in a photo before being tagged

Facebook knows you're in a photo before being tagged

These new additions expand on how Facebook already uses facial recognition, which is primarily through "tag suggestions" - a feature started in 2010 that suggests which of your friends should be tagged in photos that you upload to the site.

This would allow Facebook to implement more features that use facial recognition, such as account recovery, though that remains to be seen. These settings boil down to Facebook demanding forgiveness after refusing to ask for permission, and it may not sit well with users.

Behind the message about protecting your identity, though is a larger truth about Facebook's ability to reach into your personal business: The announcement means that Facebook's face-recognition technology is now so powerful that it can recognize you in any photo, anywhere, even if it has no other reason to expect to find your face in that photo.

As for Photo Review itself, it is powered by the same AI technology that suggest friends you might want to tag in your pictures.

The new features are launching worldwide except in Canada and the European Union where Facebook now doesn't offer facial recognition technology.

You will only be notify if the post was shared with you. Facebook still respects the privacy settings of people posting photos, so you won't get a notification for photos when you're not in the audience.

The company will also tell you when anyone - friend or not - uses a photo of you in their profile picture.

"Some may criticize this as an "all or nothing" approach, but we believe this will prevent people from having to make additional decisions among potentially confusing options", said Sherman.

Given that potential creepiness, and our longstanding interest in how People You May Know actually works, a Facebook spokesperson pre-emptively sent us a note about the facial recognition tool.

He added that Facebook will not introduce features to let strangers know who you are. "When photos and videos are uploaded to our systems, we compare those images to the template".

Unfortunately, the feature is not rolling out to Canada and the European Union where Facebook doesn't now offer face recognition technology.

Honesty time: I have some friends on Facebook whose posts sometimes greatly annoy me.

Facebook says the feature is rolling out now, except in Canada and the EU.

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