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Google plans to launch stores in India to boost Pixel sales

Google plans to launch stores in India to boost Pixel sales

The reason is fairly simple, to ramp up sales of its Pixel smartphones.

Google is expanding their businesses in various fields including software and hardware.

ET's anonymous source has confirmed that Google is considering opening "experience centers" in India and that it could likely happen in the "latter part of 2018". Google has already hired a senior Apple executive to roll out the plan.

Google recently did some experiment and setup close to a dozen pop-up stores in a few popular malls including Select Citywalk, Promenade, Mall of India in Delhi-NCR and High Street Phoenix in Mumbai.

All in all, Google's plan of opening such stores may help the company gain more visibility, reach out to more customers and ultimately increase sales of its products. In the past, Google has relied on the Play Store online and third-party retailers to move units.

At least two prominent malls in India have apparently received requests to set up a physical Google store. "They got a flavour of how physical stores are also important because you can't explain numerous features online", said a top executive at a mall where the company had a pop-up store for more than a month.

India is the world's second biggest wireless market with 1.2 billion mobile subscribers, which is now dominated by South Korea's Samsung Electronics Co Ltd, and Chinese players including Xiaomi, Oppo and Vivo.

Spice had said it planned to open 50 AndroidLand outlets in 18 months but the venture folded up with the two stores in Select Citywalk in Delhi and The Great India Place Mall in Noida shuttered due to poor sales. They got good traction. Apple, however, has been lobbying hard in India for single-brand retail licence to be able to open its own stores. They had some outlets in the country in collaboration with Spice Connect, but they shut them soon very quickly.

It's still unclear whether Google will own and operate the stores itself, or whether it'll go the franchise route instead.

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