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Circuit City Announces Relaunch 9 Years After Closing Stores

Circuit City Announces Relaunch 9 Years After Closing Stores

The relaunch will begin February 15, reports consumer electronics magazine Twice, who attended the press briefing at the Consumer Electronics Show.

Its website will relaunch February 15, the company's CEO, Ronny Shmoel, said Monday at the Consumer Electronics Show.

CNBC reports the company made the announcement earlier this week at the Consumer Electronics Show in Las Vegas. It will include several novel features, including search by photo and tech support via video chat, he said.

After almost a decade after going out of business, former Best Buy rival Circuit City is plugging back into the market.

Additionally, the site will be supported by IBM Watson's AI commerce platform, which is programmed to learn customers' interests and help them shop by "placing experience over product", according to Shmoel.

Circuit City has partnered with SkinnyIT to provide home installations and with Taylored Group to design 8,000-10,000 square feet showrooms, Twice.com reported.

The new Circuit City leadership team consists of executives with experience across top-tier leadership companies.

Under new ownership, Circuit City has been making plans to open smaller stores in the wake of filing for bankruptcy in 2008.

Shmoel acquired the brand, domain and associated trademarks for Circuit City in October 2015.

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