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Facebook News Feed Changes Will Challenge Publishers To Stay Relevant

Facebook News Feed Changes Will Challenge Publishers To Stay Relevant

To be clear, you'll still see content from the pages you follow, but "posts from friends and family" will be ranked above "public content".

"In response to all the recent changes from Facebook, publishers are doubling down on channels they can more directly influence such as direct, referral and email". The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it. Pages making posts that people generally don't react to or comment on could see the biggest decreases in distribution.

The changes come as the company faces criticism that social media can make people feel depressed and isolated. The bullet indicates the result of the personalization system of searches on sites made by each user of Facebook and has as a outcome "extreme" the closure of each user within a given information bubble. It is the king of social networks, usable for the most disparate reasons: for work, as a simple pastime or to let people know their thoughts about some particular topic.

Facebook has always been criticised for creating "filter bubbles", the echo chambers of friends and like-minded people whose views are reinforced by their friends' posts on the platform. Research shows that strengthening our relationships improves our well-being and happiness.

As the biggest social media platform, with over 2 billion users worldwide, Facebook has been a top priority for investment by content marketers and PR agencies looking to meet their audience where it spends the most time online.

He wrote: "We built Facebook to help people stay connected and bring us closer together with the people that matter to us".

Facebook has faced criticism for working as a platform for alleged Russian interference in the United States election. Facebook became the preferred platform for Kremlin-sponsored trolls to spread misinformation (aka fake news) and dubious ads, as part of a vicious (and successful) campaign created to undermine our democracy and encourage hostility between the American people.

Paul Smalera, ideas editor at business publication Quartz, reckons Facebook is implementing a strategy used by drug dealers to maintain users' addiction and stop them from going cold turkey. This isn't because of something that A Little Bit of Stone (ALBOS) has done, it's because of a Facebook algorithm change (the bit that decides what you see).

Let us evaluate the matrix that Facebook actually wants to pursue as a signal of success in making this change: interactions. This will open a new page with preferences controls. The problem he highlights isn't exclusive to Facebook, either: Similarly Twitter has become exhausting and toxic, thanks to non-stop political bickering and harassment. But in the end, Facebook didn't get all that it wanted out of them.

According to Fortune, shares of Facebook fell 4% Friday after Mark Zuckerberg announced it would change the filter for hte news feed to prioritize what family and friends share, while reducing the amount of non-advertising content from both publishers and brands. The firm found the time spent on the social network by the average user fell by 7% last August, compared with the same period a year before, suggesting Facebook users had become exhausted of being bombarded with news stories and adverts.

Unsaid, but rather obvious, is that social networks tend to comprise like-minded individuals, who tend to post items that fellow members agree with. For years, it's felt as if Facebook had prioritized publishers and brands over its users, but now it's seems like it's changing tactics.

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