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Jaw-dropping! After Jio Rs 399 plan, Airtel joins the race

Jaw-dropping! After Jio Rs 399 plan, Airtel joins the race

Now, the Airtel Rs. 399 prepaid pack - which offers 1GB of 3G/ 4G data per day, unlimited local, STD, and roaming voice calls, as well as 100 SMSes per day - has been upgraded to offer a validity of 84 days. The company will now offer 1GB daily data, 100 SMSes along with unlimited national & local calls for a validity period of 84 days.

The Rs 399 recharge plan is not the only one that Airtel has revamped in light of growing competition from Reliance Jio.

Telecom operator Airtel has revised its Rs 149 and Rs 399 tariff plans along with added validity.

Airtel’s revised plans provide only additional data with other offers remaining the same
Airtel’s revised plans provide only additional data with other offers remaining the same

So what is new with the Airtel's revised plan? This is the same plan as Airtel's Rs 179, which the publication speculates will be revised soon. This means Airtel users can now enjoy unlimited local and STD calling, 100 SMS per day and 1GB 3G/4G data per day for the period of 84 days.

The slide in Airtel's ARPU was also driven by the regulator's decision to reduce voice mobile termination rate by 57%, and was despite a 37% increase in voice usage per user per month and a fivefold increase in per user data usage to 5.3 GB per month. Airtel's Rs 149 plan now comes with 1GB daily and unlimited calls, similar to Jio's Rs 149 recharge plan, which offers the exact same features to customers. The changes allow it to better compete with Reliance Jio's Rs 398 pack. In a fresh attempt to corner the competition, Airtel has revised two of its popular existing prepaid plans to match those of its chief rival Jio. Both offer the same benefit for same validity period. The plan again here loses a score from Jio. Airtel has also revived its Rs 149 pack to now offer 1GB data, unlimited calls for 28 days. So customers in other cities will probably not see the new Rs 149 plan from the company. The plan previously offered unlimited Airtel to Airtel voice calls and 1GB 4G/3G data.

All plans of Jio will carry on to provide free limitless calling and SMSs within the country even at the time of roaming.

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