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Snapchat launches feature that lets users share stories outside the app

Snapchat launches feature that lets users share stories outside the app

That's a departure from past approaches where Snap worked to distance the key product from rival offerings.

Stories are usually just photos and videos taken over the course of 24 hours, but shared Stories will be available to those without the app on a new media player hosted on the Snapchat website for up to 30 days.

We have already told you that Instagram is testing a new word-focused tool called "Text" that can be used in the app's stories feature. At least that appears to be Snapchat's hope, in the same way that Twitter has hoped that people would see tweets embedded on publishers' sites and opt to sign up for Twitter to see more of them.

This marks parent company Snap Inc.'s first practical partnership with its social media competitors, CNBC said, and is a move meant to spark growth for an app that has struggled to attract new users and drive revenue since going public in March a year ago.

In a move that makes Snapchat look a bit more like Instagram, Twitter, and YouTube, the social platform will now let users share Stories outside of the app.

It not only goes some way to address Snapchat's biggest issue - increasing reach beyond its 178-million users - but it creates a possible replacement for much missed app, Vine.

If you wanted to share someone else's story, you'd have to screen-grab or screen-record the image or video.

"Search Stories are another way to discover user generated Snaps on Snapchat".

For now, Snapchat will not include ads within the Stories that people view outside of its app, according to the Snap spokesperson.

In what seems to be its efforts to fight the sedated growth of the platform, Snapchat is apparently working to bring its flagship Stories feature to the web. A wider rollout will then follow as more regions receive the update.

You can also share Our Stories, which are a collection of snaps curated by Snapchat around major events, like Glastonbury, Pancake Day, or the Winter Olympics. Permitting story sharing on the web beyond just the app's platform indicates the growing future of the Snap further than just mobile limitations.

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