• News
  • Money

Facebook user growth, time spent fall on news feed changes

Facebook user growth, time spent fall on news feed changes

"We're doing this by encouraging meaningful connections between people rather than passive consumption of content".

Facebook's year was marred by challenges that led Chief Executive Officer Mark Zuckerberg to rethink the company's main product, the news feed, and warn the changes could reduce time spent and engagement on the social network.

The company reported fourth quarter revenue of almost $13bn, up 47% from the same period in 2016.

Pressure has been building on Facebook and its CEO as the toxic content flowing through Facebook - violent live videos, fabricated news articles and divisive messages from Russian operatives that rocked the 2016 US presidential campaign - has been blamed for social problems. Facebook still brought in $4.26 billion in profits last quarter.

"I don't think there will be much impact from the News Feed changes on how advertisers think about Facebook".

Facebook's daily active users reached 1.4 billion in December of 2017, compared to 1.23 billion in December of 2016.

Facebook said about 1.40 billion people were using its service daily as of December 31, up 14 percent from a year earlier, compared with analysts' estimate of 1.41 billion, according to financial data and analytics firm FactSet. The focus on more "meaningful connections" is expected to make the company's long-term future more viable.

In order to promote local content, Facebook said in a blog post that it will "identify local publishers as those whose links are clicked on by readers in a tight geographic area". The tech firm, though, saw its daily active users in the United States and Canada dropped from 185 million to 184 million between the third and fourth quarter.

"I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down", he wrote on Facebook on Jan 12.

But the Facebook's profits were much lower than expected, which the company is attributing the recent tax overhaul passed by Congress last past year.

"Most ranking changes are tested for days or weeks, but given how significant a change this is we'll likely run it for months", Facebook exec Adam Mosseri, who oversees News Feed, said last October.

We shouldn't be surprised; Facebook has been evolving into a pay-to-play platform for some time, but it's truly worrying for emerging bands with little to no budget for digital marketing. That included a one-time charge as a result of the recently introduced tax reform law that reduced earnings per share by 77 cents.

The $13 billion in sales wasn't enough to satiate Wall Street, however, with shares of Facebook falling more than 4 percent after hours to below $180 a share.

Leave Your Comment

Leave Your Comment

Latest News

Breaking News


Top 5 moments from the 2018 Grammy Awards

Others argued that Mars is a person of color since he is a Hawaiian native and is of Puerto Rican and Filipino descent. Patti LuPone performed the classic song "Don't Cry For Me Argentina", giving musical fans something to perk up about.

Alonso confirmed for WEC

So he'll get more seat time in the No8 Toyota TS050 Hybrid he'll share with S├ębastien Buemi and Kazuki Nakajima than WEC's headline race.

Apple to Slow iPhone X Production Due to Poor Sales

South Korean giant Samsung that now provides OLED panels for $999 iPhone X will also be hit as its orders will also be affected. The iPhone X is the company's most advanced smartphone yet but it also comes with a staggering price tag.

Publication of Russian Federation 'oligarch list' may affect investors: group

The State Department on Monday said the sanctions have already denied the Kremlin of billions of dollars in defense revenue. USA probes of Russian interference in the 2016 election have cast a long shadow over the first year of Trump's presidency.

Vaping could leave body undefended against cancer risk

To begin the study, the researchers tested how known cancer-causing chemicals found in regular cigarettes damaged a DNA sample. Tang wouldn't recommend vaping to nonsmokers, in particular young people: "Don't think a vapor is harmless".

Google axed 700000 bad Android apps from Play store past year

According to Ahn, copycat apps are usually created to resemble popular mainstream apps and is a popular method of deceiving users. With the increase of efforts from Google, this is apparently a 70 percent increase over the total removals that happened in 2016.

Stock Monitor on Exxon Mobil Corporation (NYSE:XOM)

Maple Capital Management Inc. owned approximately 1,320.64% of Exxon Mobil worth $4,587,000 at the end of the most recent quarter. The firm has a market cap of $368,370.00, a P/E ratio of 28.29, a PEG ratio of 1.27 and a beta of 0.82. (NYSE:TREX) is 3.00000.

Adele transforms into country music icon Dolly Parton, and it's really something

The way you worded it I thought she was dead! "Listen, I thought Dolly had passed away from this post and I started crying". As if the cute pic wasn't enough of a tribute to the country singer, Adele's caption definitely drove the point home.

Kim Kardashian Shows off Her 'Bo Derek' Braids

And after being celebrated for her braids, Derek came to the defense of Kylie Jenner in 2015 when she too wore cornrows. The images didn't sit well with some who accused her of darkening her skin tone and going overboard with the editing.

Tom Hanks to play Mr. Rogers in movie based on his life

TriStar just acquired worldwide rights to the project, which will start production in the fall. More than ever, Mister Rogers' unwavering message of love and hope is needed now.