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Amazon launches grocery delivery from Whole Foods in Virginia Beach

Amazon launches grocery delivery from Whole Foods in Virginia Beach

If you're an Amazon Prime member and live in Austin, Cincinnati, Dallas, or Virginia Beach, Amazon will now deliver those ingredients from Whole Foods to your door in two hours or less, for free. So-called "ultra-fast delivery" within one hour costs $7.99 on orders of $35 or more and all deliveries are available from 8 a.m.to 10 p.m.

So as the "Amazonification" of Whole Foods continued after last year's buyout, the question wasn't if Amazon would offer Whole Foods delivery, but when.

The orders will then be handed off to Amazon Flex delivery drivers. Prime customers get free shipping if the order totals at least $35; as well, customers can choose one-hour shipping for an additional $7.99 Dollars.

It's part of Amazon's efforts to sell more grocery items online and expand its Prime Now two-hour delivery service.

Amazon lowered its prices on certain items at its 457 Whole Foods Markets locations in the USA following the closing of the deal last summer. Mehta argued that Amazon somehow sent a signal to the whole retail landscape when it chose to buy Whole Foods.

Consumers are increasingly turning to apps and online options to facilitate grocery deliveries, rather than making a trip to the supermarket. The move will put it in further competition with other grocery delivery services like Instacart, Shipt, and Postmates.

Amazon has announced that it will begin to sell Whole Foods goods through its Prime Now service, offering one-hour delivery for thousands across the US. This the company's first major integration between its acquisition of Whole Foods and its e-commerce operations.

The purchase instantly made it the fifth largest grocery retailer in the country, according to analysts.

"Whole Foods' strength has always been in the fresh foods", Cerankosky said. In contrast, Whole Foods orders will be filled by pickers who will actually go down the aisles of nearby Whole Food stores.

Amazon plans to offer the service more broadly in the future. "We're going to have a huge expansion ahead", said Landry. That same day, Whole Foods Market lowered the prices of some best-selling grocery staples across its stores.

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