• News
  • Science

Poor iPhone X Sales Prompt Samsung To Slash OLED Panel Production

Poor iPhone X Sales Prompt Samsung To Slash OLED Panel Production

In a follow-up story, Nikkei says that Samsung chose to cut OLED screen production in response to Apple's decision to reduce iPhone X orders.

According to a new Korean report published today, Apple did far better than expected.

The new target will reduce production at the plantĀ to around 60% of the original plan.

Instead of producing 45 to 50 million panels between January and March, the South Korean tech giant will be making closer to 30 million, Nikkei reported Tuesday.

The iPhone X's OLED screen is made by Samsung Display.

A new Korean analytical report published yesterday noted that Samsung Electronics shipped 2.4 million units in the Korean smartphone market in the fourth quarter of a year ago and recorded a market share of 46.0 percent while Apple, 1.5 million units and a market share of 28.3 percent. The rise of ASP (average sale price) to more than make up for disappointing volume appears to be helping out significantly.

Samsung did not immediately respond to our request for comment and Nikkei's report did not cite specific sources.

The Samsung group unit is looking to offset the impact by securing more orders from Chinese and other customers. Early predictions for 2018 profits were to beat the 6-year high of Q2 last year, but now its looking like Samsungs display business may be in for a slump.

The problem is that OLED displays are expensive.

Samsung has big plans for its mid-range smartphones, it seems. That limits the potential customers to those selling premium, flagship smartphones.

Maybe the company should be lobbying Google.

According to market research firm IHS, Samsung Display made up 97.8 percent of the smartphone OLED market globally in the third quarter past year. If it could convince Google to dump LG as the sole supplier of the Pixel 2 XL, that could solve Google's poor display woes and help Samsung unload some now surplus OLED panels...

As of this writing, Brad Moon did not hold a position in any of the aforementioned securities.

Leave Your Comment

Leave Your Comment

Latest News

Breaking News


Rick Gates is reportedly about to plead guilty to Robert Mueller

The investigation into the two men is centered on foreign lobbying work they did before they worked on Trump's campaign. Skadden's $12,000 fee for its 2012 report on Tymoshenko was modest, just below the amount that required public bidding.

Secret Service skirmish in Beijing over nuclear football

The brawl soon ended with the president and his team following Chinese protocol and regular security procedure. John Kelly , a retired Marine general and the chief of staff, went to the aide's assistance.

Raw's Gauntlet Match Proves The Show Needs To Cut The Third Hour

Braun Strowman defeated Elias, Finn Balor, John Cena , Roman Reigns , Seth Rollins , and The Miz (w/Bo Dallas & Curtis Axel). WWE will do its best to make Nia look strong, but she isn't going to be the one that breaks Asuka's undefeated streak.

Russia Admits to 'Dozens' of Casualties in Syria Clashes

The mercenaries were apparently working for a private Russia-based military company called the Wagner Group. Was it local direction? "We'll work with obviously anyone who can answer that question". " Don't ask me.

Supreme Court Won't Hear Challenge To Calif. Gun Waiting-Period Case

Supreme Court declined to hear a Second Amendment case challenging California's 10-day waiting period for firearms purchases. The court would take these cases because abortion, speech and the Fourth Amendment are three of its favored rights.

Comparable sales shine at Home Depot

This repurchase authorization allows the home improvement retailer to purchase shares of its stock through open market purchases. Furthermore, it has price to sale ratio of 2.20 that signifies the value placed on each dollar of a firm's sales or incomes.

Blac Chyna sex tape leaked online, legal action threatened

In an ABC News exclusive interview , she explained that she was devastated and betrayed that he would seek revenge this way. It wouldn't be shocking to find out Chyna leaked the tape but upon the backlash, made a decision to be outraged by it.

Turkey wants joint U.S. deployment in Syria's Manbij

On Jan. 20, Turkey launched Operation Olive Branch to clear PYD/PKK and Daesh terrorists from Afrin . The Turkish government has denied the claims.

Google AI can Predict Cardiovascular Problems

If the eyes are the window to the soul, Google thinks it's proven that the retina can offer a window to the state of the heart. Those eye scans helped train the networks on which tell-tale signs led to indicate long-term cardiovascular risk.

Samsung starts mass production of 30.72TB SAS SSDs

After all, if the drive's transfer speeds were slow, actually getting all that data on or off the SSD would be a nightmare. Importantly Samsung's error correction code (ECC) algorithm ensures high reliability and minimal storage maintenance.