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Amazon Acquires Ring Doorbell For US$1bn

Amazon Acquires Ring Doorbell For US$1bn

Amazon is invading the home security market with the purchase of internet-connected video doorbell-maker Ring, according to a New York Times report.

"Amazon's really watering the grass, so to speak, to grow into our homes and become more integrated in our lives in ways we haven't even fathomed yet", said Matt Schreiber, president and chief investment strategist at WBI.

The company launched Amazon Key last fall, a service that uses a security camera and smart door lock to allow couriers access to customers' homes to deliver packages. Amazon also has a security camera, the Cloud Cam, which retails for $119.99 (about £85 / AU$150), and a service called Amazon Key. Cloud Cam ties in with Amazon Key, a program that gives delivery personnel the ability to deliver boxes inside your home. Plus, Amazon sells several smart speakers, including the Echo Show.

Amazon is expected to keep Ring as an independent business, much like it has with other its acquisitions, like Zappos and Twitch, according to GeekWire, which earlier reported details of the deal.

"I am an investor in Ring, and while the product is exciting and its mission to reduce crime in communities is important; what I found so interesting was the story of the young entrepreneur - James Siminoff - behind it". Users of Amazon's Echo Show device can say, "Alexa, show my front door" to receive a live feed of activity around their home via Ring cameras. Further, the analyst says the Amazon-Ring deal could be a major setback for the U.S. security and alarm company ADT.

Amazon's acquisition of Ring marks another step forward for the tech giant to transition itself into an individual company.

Moreover, with Amazon having about 100 million Prime members, Ring will have a big addressable market to start selling its products.

This service will allow Amazon delivery people to drop packages inside of people's homes. Now given that Apple and Amazon did not have that great of a relationship in the past, where we saw Amazon pull Apple TV from its listings (it was reinstated last year), what does this mean for HomeKit support?

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