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Apple Developing Revolutionary Screen

Apple Developing Revolutionary Screen

And the one that would deliver minor updates over last year's iPhone X could get a price cut customers might like.

Apple Inc is designing and producing its own device displays for the first time, using a secret manufacturing facility near its California headquarters to make small numbers of the screens for testing purposes, people familiar with the situation said.

According to inside sources, the tech giant is making a huge investment developing its own next-gen MicroLED screens.

Apple applied for 11 MicroLED patents in the region over the last 10 years while LuxVue Technology, a company that Apple purchased in 2014, applied for 23 MicroLED patents during the same timeframe. Remember that the current iPhone 8 Plus, which comes at a $100 premium to the iPhone 8, actually has significant specification upgrades compared to the iPhone 8 including a sharper display, more memory, and a dual-lens camera system. The company subsequently allowed its engineers to publicly participate in a large number of sessions at Display Week, a Los Angeles event devoted to screen technologies, and it will likely be recruiting new talent there.

Apple's focus on MicroLED is due to the benefits offered, notably they create thinner, brighter, and less power-hungry displays without the downsides of OLED (limited life span, brightness). That would be an innovation that Apple fans would be willing to pay for.

That, of course, is an ideal situation. However, what the company doesn't launch on March 27, it will go on to do it at the company's WWDC (Worldwide Developers Conference), which will be held on June 4 at San Jose. Mass producing the new screens will require new manufacturing equipment.

Read also: Why has Apple's reputation taken a nose dive?

Let's not forget that this kind of R&D is expensive. After that, Apple may outsource full-scale production of the displays.

The iPhone X launch was surrounded by news about production issues. They said the company has already invested a large amount into the facility. There are several wonderful Bluetooth keyboards available, however, Apple has yet not made its own keyboard accessory. As a norm, most smartphone makers buy ready-made screens from suppliers. The 6.5-inch device will bring a thin-bezel OLED screen and notch to the Plus form factor, incorporating a much bigger display in the same physical size as the current 5.5-inch iPhones.

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