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EA Insists 'FIFA' Loot Boxes Are Not Gambling Despite Crackdown

EA Insists 'FIFA' Loot Boxes Are Not Gambling Despite Crackdown

With that in mind, EA will continue to offer whatever it's calling loot boxes for the foreseeable future.

Now, with various official bodies around the world starting to declare loot boxes as a form of gambling (and therefore, in some cases at least, at odds with local laws), EA's investors were clearly eager to hear more from the company as to their plans with regards to microtransactions and loot boxes, an income stream that is proving most profitable for the company.

Speaking of FIFA, as the FIFA world cup is getting closer EA has announced that FIFA 18 World Cup DLC will be free for everyone and the DLC will be rolling out on May 29, 2018. FIFA Ultimate Team packs - which give consumers random cards featuring players they can add to their in-game teams - have been a big money maker for EA, leading even The Sims 4 when it comes to generated revenue. For its part, EA admits its ultimate Team modes in FIFA, Madden, the National Hockey League series, and NBA Live on PC, consoles, and mobile are its biggest live-service moneymakers.

Electronic Arts (EA) and loot boxes have become synonymous over the years and some of the shadier sides of that particular practice have backfired exponentially. And some people, policymakers, and regulators - including the gaming authorities in Belgium and Netherlands - that those card packs have are gambling.

"We don't believe that FIFA Ultimate Team or loot boxes are gambling", said Wilson.

Wilson's statements fly in the face of reports that the company was rethinking its loot box strategy ahead of the release of major titles Battlefield V and Anthem. Additionally, because FUT packs actually give you players to improve your team, this increases your chances of winning against others online and could be viewed as gambling. You can find a number of sites that will exchange your virtual currency and items for real-world cash that will work at the grocery store.

Which is fair. Before you pull the trigger on a FUT purchase, you know how many items are inside and their value. EA says that it is aware of this as well. "And we'll communicate with regulators around the world on it". "And while we forbid the transfer of items of in-the-game currency outside, we also actively seek to eliminate that where it's going on in an illegal environment, and we work with regulators in various jurisdictions to achieve that".

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