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Tim Cook visits Alma Matter Duke for commencement speech

Tim Cook visits Alma Matter Duke for commencement speech

Giving the commencement speech to the class of 2018 at Duke University, Apple CEO Tim Cook encouraged students to follow their vision and learn from the example set by late Apple founder Steve Jobs.

In March, it was revealed that data firm Cambridge Analytica had harvested information belonging to almost 90 million Facebook users - prompting global outrage and forcing CEO Mark Zuckerberg to apologize.

"When you say we, as an organization, take privacy very seriously, it is an effective recruiting tool and one to gain a competitive advantage" for a younger audience, says Rashmi Knowles, field Chief Technology Officer for Europe, Middle East and Africa at RSA Security.

Facebook came under fire earlier this year after it disclosed that it had harvested personal data of up to 87 million users through a political data analytics firm called Cambridge Analytica.

"Fearless, like the women who say "me too" and 'time's up.' Women who cast light onto dark places and move us to a more just and equal future", Cook continued.

".we choose a different path, collecting as little of your data a possible, being thoughtful and respectful when it's in our care because we know it belongs to you", he said.

When asked what he would do if he were in Zuckerberg's shoes, Cook replied: 'I wouldn't be in this situation'.

"The truth is, we could make a ton of money if we monetized our customer - if our customer was our product", he said. Privacy, Cook added, "is a human right". We fail to guarantee the every student the right to a good education.

"Be the last people to accept things as they are, and the first people to stand up, and change them for the better", Cook said. He touted the "fearless" behavior of a wide swath of leaders, including the Marjory Stoneman Douglas High School students-turned-gun control activists, as well as his former boss and mentor, Steve Jobs. Ever since Apple itself became the center of attraction in the U.S. government's efforts to weaken encryption on smartphones and cellular networks, the company has become a poster boy for protecting users' privacy even in the face of extreme pressure.

"No generation has ever had more power than yours", Cook said at Duke's Wallace Wade Stadium.

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