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Apple plans to make 20% fewer new model iPhones this year - Nikkei

Apple plans to make 20% fewer new model iPhones this year - Nikkei

New report from Nikkei says Apple plans to make 20 percent fewer new iPhone models this year.

The Nikkei Asian Review reported Friday that Apple has told component suppliers that it will build about 20% fewer units of new model iPhones in the second half of the year compared with the same period a year ago.

Apple may be anxious that its next iPhones won't be as popular as its last.

Additionally, Apple's suppliers were also affected by this, with the shares of Dialog falling 4.1 percent while those of AMS falling by 6 percent.

Apple did not immediately respond to a request for comment.

Apple shares dropped 0.9% to 191.70 on the stock market today. It's said that Apple placed orders for production of up to 100 million units of the iPhone 8, iPhone 8 Plus, and iPhone X but total shipments for the year are now expected to reach 80 million units.

Nikkei reported earlier the Cupertino-based company plans to launch three phones, two of them with an OLED panel, while one sticking with an LCD. US -based suppliers Advanced Micro Devices, Micron Technology Intel, Broadcom Inc and Qualcomm Inc were all down between 1 percent and 3 percent.

Apple is preparing to introduce three new iPhones in the fall, according to the report.

"As the improvements made to the iPhone each year become increasingly marginal it may become more hard to convince consumers to pay up for the latest model when an older generation device is effectively just as good", said Atlantic Equities' Cordwell.

"I am not overly concerned ... about the lower supply speculations", he said.

The iPhone has long served as Apple's biggest revenue driver.

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