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Burger joints start social "beef" with "IHOB"

IHOP has been teasing its so-called name change for a week, flipping the "P" to a lowercase "b". It is only a marketing campaign and IHOP isn't officially changing its name.

The president of IHOP welcomed the country to the restaurant chain's newest venture on "Fox & Friends" Monday morning.

Last week, we speculated that maybe the b was breakfast, or brunch - or beets. It's just to promote a new selection of burgers IHOP, sorry, IHOb has rolled out.

Well, Wendy's responded, "Can't wait to try a burger from the place that decided pancakes were too hard".

"We're always going to have pancakes on the menu". Options included biscuits, bacon, butternut squash or barnacles. The new IHOB Twitter account even retweeted photos and video of a construction crew putting up the new sign in Los Angeles.

The hints of a name change had spurred guesses on social media - and some disappointment Monday at what was revealed.

Steak n' Shake, which has been offering its signature Steakburgers since 1934, tweeted directly at IHOP (or IHOb, as they've rebranded their Twitter handle), saying, "A replica by definition can not be as good as the original". It doesn't seem like any of the restaurant chain's original items will be changed or replaced as a result of the new burgers.

But, of course, other restaurant chains had some thoughts to share on the whole "IHOb" announcement.

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