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International House of Burgers: 'IHOP' becomes 'IHOb'

International House of Burgers: 'IHOP' becomes 'IHOb'

The International House of Pancakes, more commonly known as IHOP, changed its name.

IHOP - er, IHOb - has gone all-in on the name change in terms of its online marketing platforms before the "b" in the new name was revealed. But Burger King was silent on social media.

Dine Brands Global Inc. -owned IHOP captured the attention of the internet last week with a tweet announcing the coming name change.

IHOP (International House of Pancakes) has officially announced their name change to IHOb (International House of Burgers), and the fast food chain Wendy's shaded the new name on Twitter! In fact, if IHOb isn't putting a burger between two fluffy buttermilk pancakes, it's missing out on a golden marketing opportunity.

The new burgers are available with unlimited french fries and a drink for $6.99. Others had more fun, speculating that the B stood for bitcoin or break dancing.

But, of course, other restaurant chains had some thoughts to share on the whole "IHOb" announcement. The restaurant took to Twitter promising fans they would never change their name to "Whatapancake".

Tell Us: Will you be trying one of IHOb's burgers?

The answer to the question "what does the "B" stand for?" was revealed on Monday morning - burgers. "Burgers are the most consumed entrée item for men, women and children in America", he continued, adding "it made sense to start with burgers".

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