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Instagram Launches IGTV For Long-form Videos

He added that IGTV is "built for how you actually use your phone, so videos are full screen and vertical".

Coinciding with the announcement that it's just hit one billion active users, Instagram has launched IGTV - a new app for watching long-form, vertical video from Instagram creators.

Instagram shared some stats on its website promoting the IGTV that mobile video content will make up for 80 percent of the total mobile data traffic in the next three years. However, Instagram is making some exceptions for some of their larger creators as they will allow them to post up to 60 minutes of video. Though IGTV will not have ads at launch, Systrom said it's a likely place for them to "end up", both for the company's and creators' bottom lines. The video section will feature content from people users already follow on their account, Instagram said Wednesday.

On Wednesday, the Facebook-owned social-networking app unveiled IGTV, a new app for publishing longform videos on Instagram.

Instagram announced a video service today that is available as a standalone app called IGTV.

On a more serious note, the app sounds like a riff off of YouTube's original creator content, and a mixture of Snapchat's Discover feature where content from popular users can be surfaced as well.

Though IGTV is open to everyone now, a handful of influential users, like Selena Gomez, Kim Kardashian, and Kevin Hart, were early partners and have already started creating videos for their IGTV channels.

IGTV will soon be integrated into Instagram, with new IGTV bubbles appearing on the profiles of people you follow. Systrom told Engadget that, based on how people use Instagram today (for a couple minutes at a time), giving them access to longer-form video needed "different context".

This will be interesting to watch play out as IGTV goes head to head with YouTube and Snapchat's explore feature.

While I understand the reason IGTV videos are vertical-only (the primary focus is smartphone users), it is a bit short-sighted. This means that you will not have to search for a video to get started.

This new app is set to take YouTube heads-on.

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