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Premier Doug Ford announces buck-a-beer launching in Ontario this month

Premier Doug Ford announces buck-a-beer launching in Ontario this month

Ontario Premier Doug Ford rolled out the provincial government's buck-a-beer plan at a brewery early today in Picton, Ont. That includes prime spots in LCBO stores and advertising in the store magazine's inserts. It's a campaign promise that Doug Ford says he's delivering on. "Instead we're going to do what we said we would do and put Ontario consumers first".

The Ford Government is bringing in a buck-a-beer just ahead of the Labor Day weekend. "People in Ontario are mature enough.to know when they've had one too many".

Starting August 27, the minimum price floor for a bottle or can of beer, below 5.6 per cent alcohol volume, will be $1.00.

However, brewers are not required to charge less, and the lower minimum price is expected to exclude draft beer and excludes the bottle deposit.

How do you brew, bottle and sell beer for $1 that will attract consumers, taste reasonably decent and, at the end of the day, turn a profit?

"If the government wants to help society", he says, "they could start by putting a minimum price on other things that are more important to people who could use a helping hand". In a statement, Mothers Against Drunk Driving said lowering the price of beer carries a risk to public safety, and can lead to an increase in alcohol-related problems including impaired driving.

Brewers won't be forced to reduce their prices, but it could get them in the spotlight at LCBO stores.

The Greens said the beer program is an attempt to draw attention away from the government's controversial decisions to revoke the updated sex-ed curriculum, scrap the basic income project and dismantle the cap-and-trade carbon pricing system.

"Is this the premier's priority?"

Today, the retail price floor sits at $1.25.

"We believe in our brands, take pride in our quality and firmly feel that are current prices are very fair", the company tweeted.

In reality, Saunders said, small brewers like his simply won't be able to afford selling beer for $1.

"You couldn't be more tone deaf on this subject", Portelance wrote.

Finance Minister Vic Fedeli said there are no financial incentives from the government and the tax portion of the cost of beer is not being reduced.

"Our cheapest beer costs us about $1.40 to make, and that's just pure cost to make the beer".

The premier was also asked about his plan for the sale of cannabis once it becomes legal in October, after some published reports said the province would allow private sector sales.

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